Job Description

The Distributor Partner Manager (DPM) is an indispensable value-added partner ensuring full alignment and focus to drive execution across Red Bull North America’s (RBNA) Distribution Network (DPs). The DPM brings value through year-round business planning, driving in market execution, ensuring implementation of Key Accounts Programs, upleveling execution in the Independent Channel while bringing RBNA’s marketing mix to life within the distributor network. 

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities

  Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources

  Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs

  Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plans against opportunities

• Full accountability for DP performance, inclusive of volume and in-store execution. (i.e. independence excellence, winning vs. competition, perfect stores, volume achievement etc.)

• Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in the market

  Develop DP network through the implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)

  Manage all Point of Sale (POS) orders to ensure timely delivery of assets in-store

  Maintain volume, pricing, and promotional information in the Customer Profitability Management (CPM) system for assigned DPs

  Utilize tactical budget around initiatives and incentives that maximize ROI

  Manage Independent trade program (VIP)

  Identify gaps in service across delivery, selling and merchandising for RBNAs 3rd Party DSD network.

• Successfully prioritize & implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS, etc.) as needed to support local market opportunities

  Ensure maximum focus on the volume growth and in-store execution in the DPs top Key Accounts

  Communicate regularly with Key Account Managers to ensure the execution of KA priorities at regional and national chain levels

• Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)

  Execute rollout of RBNA brand initiatives and tentpoles

  Bringing brand & key account solutions to solve issues at the market level

  Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years demonstrated track record of success working within the Consumer Packaged Goods industry 
• Experience within a Direct Store Delivery distribution environment is strongly preferred 
• Teach, develop, and coach others to sell effectively in the Off Premise channel 
• Ability to influence DP decision-makers and key stakeholders 
• Analyzes & leverages data to drive insights to action 
• Must have a valid US driver’s license 
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage

• Travel 50-60%
• Permanent
• Benefits eligible

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