Job Description

Job Description

About YINAN

YINAN is a study in contrasts - sculptural yet sensual, grounded yet ethereal. Founded in 2020 by designer Anna Yinan Zhou and based in Midtown, New York City, the brand explores dressing as a quiet form of empowerment. Through couture, ready-to-wear, handbags, accessories, and jewelry, YINAN offers a wardrobe defined by form, precision, and emotion.

Each collection reveals a tension between softness and structure, past and present. Shaped by personal memory, meticulous craftsmanship, and a distinct visual language.

About the Opportunity

YINAN is seeking a PR Intern to join us immediately in our Midtown NYC studio. This role offers an immersive experience supporting communications and editorial efforts for our SS26 runway presentation at New York Fashion Week.

The selected candidate will work directly with the founder and creative team, gaining firsthand insight into press strategy, influencer coordination, and creative storytelling during a pivotal season for the brand.

Role Responsibilities

As a PR Intern at YINAN, your contributions will support the visibility of our runway show and seasonal collection. Key responsibilities include:

• Assist with sample coordination across departments and with stylists, editors, and creative collaborators.
• Oversee domestic and international shipping logistics, including daily courier runs for fittings and press pulls.
• Monitor press and social mentions of YINAN; compile coverage into organized internal reports.
• Support preparation of seasonal press materials: lookbooks, visual decks, and high-res imagery.
• Research stylists, editors, influencers, and collaborators for seeding and brand outreach.
• Assist with the planning and execution of NYFW events, fittings, private previews, and re-sees.
• Help track and recap press and social media coverage post-event.
• Maintain showroom, archive, and sample inventory with a high level of care and attention.

What We're Looking For

Interpersonal & Organizational Strengths

• Highly detail-oriented with a sense of urgency and follow-through
• Comfortable in a fast-paced, creative studio setting
• Collaborative, self-directed, and attuned to visual storytelling
• Passionate about fashion, editorial, and the design process

Education & Technical Skills

• Currently enrolled in a Bachelor’s program (Fashion, Communications, Marketing, or related fields preferred)
• Proficient in Google Suite (Docs, Sheets, Slides) and Microsoft Office
• Familiarity with platforms like Instagram, Pinterest, or Xiaohongshu is a plus
  

WE OFFER

• A meaningful, hands-on internship in the lead-up to NYFW
• Close mentorship with the founder and intimate studio team
• Opportunity to grow within an emerging designer brand
• This internship is unpaid and for college credit only

Please note: This job description outlines core responsibilities but is not exhaustive. Additional support may be requested as needed. The studio reserves the right to modify responsibilities at any time.

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