Job Description

Overview The Garage Marketing & Community Manager oversees the daily execution of The Garage’s Integrated Marketing and Communications strategy and the development of marketing and communications content campaigns. This includes annual reports, Board of Trustee reports, donor and gift updates, and related collateral across owned channels (website, newsletters, Instagram, LinkedIn, Twitter, TikTok, etc.). The role also involves developing original content on innovation and entrepreneurship, pitching to internal/external media partners, potential donors, and alumni, and ideating and implementing community-building initiatives on digital channels (e.g., Slack) as well as in-person events. The position coordinates photography personnel, internal/external freelance writers, and contractors at events throughout the year. Some evening and/or weekend hours may be necessary, as dictated by programmatic responsibilities. Specific Responsibilities Marketing and Communications: Conceptualizes, writes, edits and produces original multimedia content (copy, video, etc.), and works in close collaboration with University marketing partners, including Global Marketing & Communications and other departments and centers, to distribute The Garage content and source supplemental material. Directs daily implementation of The Garage’s Marketing and Communications strategy across digital and print marketing, communications, and social media platforms, ensuring content is current and aligned with marketing campaigns, and branded positioning for The Garage is accurate and engaging. Responsible for conceiving forward-looking content campaigns that align with The Garage strategic foci to engage prospective students, donors, and alumni. Works directly with the Executive Director to conceptualize strategic content for The Garage annual report, writes features and minor pieces, and coordinates hiring/manages workflow of temporary personnel, including designers, freelance writers, and/or other contractors as necessary. Writes and edits The Garage development collateral, in collaboration with the Executive Director, INVO, Alumni Relations & Development, Foundation Relations, and others, as necessary. Student Engagement: Develops and implements community building initiatives to connect students with each other, surface needs & asks from startups, and build a collaborative culture. Comprehensively manages student engagement initiatives, including program marketing, student recruitment/evaluation/selection, application/proposal development, etc. Serves as client-facing liaison for internal/external program stakeholders, including co-sponsors or program facilitators (e.g. investors, potential mentors, alumni). Supervision: Coordinates hiring / manages workflow of temporary personnel, freelance writers, and/or other contractors, as necessary, to achieve strategic content or collateral needs (content expertise, coverage, placement, etc.). Miscellaneous: Performs other duties as assigned. Minimum Qualifications 2+ years professional experience working in brand management, community management, or social media marketing. At least 1 year of demonstrated project management. Minimum Competencies Excellent writing and editing skills; creative drive to generate compelling communications materials for varied audiences. Extremely strong interpersonal, communication, and facilitation skills. Familiarity with graphic design software, social media marketing, and newsletter management. Familiarity or willingness to learn basic HTML / website content-management platform. Ability to multi-task and work in a high-energy, fast-paced environment. Ability to prioritize with firm deadlines, and to work independently. Ability to establish and maintain good relationships with a variety of constituents, including faculty, board members, administrators, students and co-workers. Preferred Qualifications Bachelor’s degree in marketing or a communications-related field. Experience building significant social media followings for brands. Prior experience working at a university, particularly a research university. Experience managing vendors / contractors. Preferred Competencies Demonstrated experience / original work in graphic design and multimedia communications (photography, magazine, audio, video, etc.). Knowledge and interest in entrepreneurship, startups, and venture capital. Target hiring range for this position will be between $68,000 to $79,000 per year. Offered salary will be determined by the applicant’s education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data. Benefits At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more. Visit us at to learn more. Work-Life And Wellness Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles. We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at to learn more. Professional Growth & Development Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at to learn more. Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern’s non-discrimination statement. Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process. #J-18808-Ljbffr Nashville Public Radio

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