SEO Specialist – Remote outside of Rochester, NY, Hybrid in Rochester, NY (Head Quarters in Rochester, NY)
SUMMARY
The SEO Specialist is responsible for leading the development and execution of impactful SEO strategies across the agency’s client portfolio. This role requires deep expertise in keyword research, SEO copywriting, and a strong understanding of how search engines rank and index content.
Qualified candidates bring experience in content strategy, listings and review management, technical SEO, website UX, and performance monitoring to drive visibility and ROI. This individual confidently leads client discussions, translates performance data into actionable insights, and is comfortable navigating the ever-evolving SEO landscape—ideally with agency experience.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Drive measurable performance through the strategic management, execution, and refinement of complex SEO campaigns.
Key Responsibilities:
Key Outcome: Shape data-informed SEO strategies that align with client goals, evolve with search engine trends, and uncover new growth opportunities.
Key Responsibilities:
Key Outcome: Establish and uphold SEO best practices across departments to ensure seamless implementation and alignment with broader marketing goals.
Key Responsibilities:
QUALIFICATIONS
REQUIRED –
PREFERRED –
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
COLLABORATIVE: working with teams and across the organization with ease
OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you’ll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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