Job Description

Full-time, In-Office — Coconut Grove, Miami

*YOU MUST BE LIVING IN MIAMI, FL IN ORDER TO APPLY*

Riley Smith Group, a top-producing real estate team based in Coconut Grove, is seeking a Social Media Content Lead to own and execute our organic social media presence at a high level.

This is not a vibes-only creative role.

This role is for someone who can create consistently, ship fast, track performance, and improve week over week ; while owning the full content lifecycle from idea to execution to optimization. This is a hands-on, in-office creation role; most days involve shooting, editing, and collaborating onsite with the team.

You will be responsible for producing high-performing short-form content, managing priority platforms, engaging our audience, and driving inbound interest and conversations through organic social — in close partnership with our sales and marketing teams.

If you are equal parts creator and operator , this role is for you.

Primary Platforms: Instagram, TikTok, YouTube

Secondary / Distribution: Facebook, LinkedIn, Google Business

• Consistent posting cadence established across priority platforms
• Clear content pillars defined and executed weekly
• Engagement rate trending upward month over month
• 2–3 repeatable content formats identified that drive saves, shares, DMs, or inquiries
• Content calendar fully owned and executed without reminders
• Weekly performance insights shared proactively with the marketing team

This role is accountable for outcomes, not just output.

• Film and edit short-form video content for Reels, TikTok, and Shorts
• Capture real-time content at listings, events, office moments, and around Miami
• Edit using CapCut Pro, Descript, or similar tools
• Create branded carousels, reel covers, and visual assets in Canva
• Write strong hooks, scripts, and visual concepts designed to stop the scroll
• Contribute to long-form content development and repurposing when needed
• Shoot primarily on iPhone, with access to professional equipment as appropriate

• Own caption performance across all platforms
• Write compelling, platform-specific copy that drives engagement and conversation
• Maintain consistent brand voice while optimizing based on analytics
• Test, iterate, and improve messaging continuously

• Own posting, scheduling, and content calendar execution
• Actively engage with comments, DMs, followers, past clients, and Miami locals
• Spark conversations and identify warm inbound opportunities through organic content
• Maintain a positive, on-brand presence across all platforms

• Track weekly performance across platforms
• Monitor engagement, retention, saves, shares, and inbound signals
• Identify what’s working, what’s not, and why
• Present insights and recommendations proactively
• Optimize content based on real performance, not guesses

• Use AI tools (ChatGPT, Perplexity, etc.) to improve speed, ideation, scripting, and iteration
• Turn real-time moments into content quickly
• Manage multiple formats and deadlines without hand-holding
• Ship polished work consistently in a fast-paced environment

• A disciplined creator who values consistency over perfection
• A strong storyteller with a sharp eye for hooks and pacing
• Comfortable being on-camera and behind the camera
• Organized, proactive, and execution-focused
• Data-aware — you care how content actually performs
• Comfortable moving fast in a real estate / media environment
• Someone who understands how organic content builds trust, influence, and inbound demand

• 3+ years of hands-on content creation and social media management experience , preferably in a fast-paced brand, media, or creator-led environment
• Proven experience filming and editing short-form video
• Strong caption writing and storytelling skills
• Advanced Canva proficiency
• Experience managing content calendars and posting schedules
• Solid understanding of analytics, engagement metrics, and retention
• Comfortable using tools like CapCut Pro, Descript, or similar
• Strong communication and community engagement skills

• Real estate or lifestyle brand experience
• Long-form content experience (shooting, scripting, or editing)
• Experience with professional camera equipment
• Familiarity with Monday.com, Hubspot, or similar platforms

• Competitive salary based on experience
• Growth path into a senior or lead media position as the department scales
• Access to professional equipment, in-house studio, and AI tools
• Industry events, conferences, and summits
• Structured PTO

RECURRING MUST-ATTEND RSG EVENTS:

• Coconut Grove Real Estate Talks (Local; Bi-annual)
• RSG Happy Hours (Select events throughout the year; Local; Recurring)
• RSG Team Meetings (Select events throughout the year; Local; Recurring)
• Tom Ferry Success Summit (Anaheim, California; Annual)

TO APPLY:

Please submit your resume and portfolio showcasing your best work to [email protected]. Applications without a portfolio will not be considered. Portfolio MUST include short-form video examples you personally filmed and edited.

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