Overview Location: Arlington, Virginia Job Type: Permanent Compensation Range: $90,000 - 110,000 per year We are a rapidly growing, growth-stage professional service company focused on connecting independent licensed professionals with the resources they need to practice. We operate in a highly competitive sector, supporting both individual practitioners (B2C) and large organizations (B2B). This is a critical role for an SEO Specialist to drive high-quality organic traffic and conversions by owning and executing all SEO strategies in a dynamic, entrepreneurial environment. We are focused on building out a strong, on-site team in the Arlington, VA area. Responsibilities Lead the execution and optimization of all Search Engine Optimization strategies (on-page, off-page, and technical) to drive high-quality organic traffic and increase conversion rates for our primary retail (B2C) lead generation channels. Conduct thorough keyword research and analysis to identify new opportunities, optimize existing content, and inform the overall content strategy targeting independent licensed professionals and related professional search queries. Collaborate closely with the Full Stack Growth Developer to implement technical SEO improvements, including site structure, core web vitals, mobile optimization, and schema markup on our primary web platform. Work with the CRO/Analytics Specialist to use SEO insights for A/B testing hypotheses, analyze performance data (from Google Analytics, etc.), and identify friction points in the lead capture funnel. Monitor, analyze, and report on organic search performance using various SEO tools, providing actionable insights and making recommendations for continuous improvement to senior leadership. Serve as the cross-functional SEO expert, ensuring all marketing efforts, including content and website development, are aligned with SEO best practices to maximize organic visibility and achieve lead generation goals. Qualifications Proven experience as an SEO Specialist in a fast-paced, lead-generation focused startup or growth-stage business, preferably with B2C or retail experience. Demonstrated track record of successfully driving measurable organic growth (traffic and qualified leads) in a competitive environment. Deep expertise in technical SEO, on-page optimization, and off-page strategies, including hands-on experience with popular content management systems (like WordPress) and relevant SEO tools. Strong analytical skills with proficiency in using tools like Google Analytics, Google Search Console, and other platforms to track, measure, and report on SEO performance and lead funnels. Exceptional cross-functional collaboration and communication skills, with the ability to work effectively with development, content, and analytics teams. A proactive, self-starter mentality with strong project management skills; capable of managing multiple projects and thriving in a role with a high degree of autonomy and minimal direct supervision. Must be willing and able to work onsite at our office location. Friday's remote! Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a Randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected]. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by Randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. #J-18808-Ljbffr Cella Inc
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