Job Description

Job Description

Full-time, In-Office — Coconut Grove, Miami

ROLE DESCRIPTION:

Riley Smith Group, a top-producing real estate team based in Coconut Grove, Miami, is seeking a Social Media Content Creator to lead the next evolution of our digital presence. In this role, your primary responsibility is to ensure the success and growth of all RSG social media channels : including Instagram, YouTube, TikTok, Facebook, LinkedIn, and Google Business. Success means consistently producing high-performing content, driving lead-generation opportunities, growing each platform strategically, and meeting all measurable KPIs established by RSG’s marketing department.

This is a hands-on creator role where you’ll own the full content process: brainstorming ideas, shooting and editing video, designing carousels, writing compelling captions, managing platforms, and engaging daily with our audience. Your work will be seen by thousands across Miami, and your creativity will directly influence our brand visibility, online influence, and business growth.

If you love trends, storytelling, and turning everyday moments into high-performing content, we want to meet you.

BENEFITS + PERKS:

• Growth Opportunity: Become the foundation of our media department as it scales.
• Creative Freedom: If you can dream it, you can make it — and see it published fast.
• High Visibility: Your work will be seen by thousands across social channels, newsletters, and local events.
• Tools & Tech: Access to professional equipment, an in-house studio, and AI tools that enhance your workflow.
• Professional Development: Attend industry summits, conferences, and exclusive real estate events.
• Paid Time Off: Structured time off to recharge without losing momentum.

RESPONSIBILITIES:

Create High-Impact, Scroll-Stopping Content

• Film and edit short-form videos for Instagram Reels, TikTok, and YouTube Shorts
• Edit content using CapCut Pro, Descript , or other editing tools
• Capture real-time content at listings, events, office moments, and Miami locations
• Create polished still carousels, graphics, reels covers, and branded assets in Canva
• Develop hooks, headlines, scripts, and visual concepts that stop the scroll
• Contribute to long-form content development, scripting, or editing
• Shoot primarily on iPhone , with opportunities to learn professional cameras over time

Captions + Messaging for Prime Storytelling

• Take full responsibility for the success of all social media captions across platforms
• Write compelling hooks, captions, and messaging that drive comments, shares, saves, and leads
• Tailor copy by platform and ensure brand voice consistency
• Continuously optimize messaging based on analytics and engagement patterns

Manage + Grow Our Social Platforms

• Manage posting, scheduling, and maintaining the content calendar across: Instagram, TikTok, YouTube, Facebook, LinkedIn, and Google Business
• Monitor analytics to evaluate performance and optimize content
• Stay ahead of individual platform trends, trending audio, and algorithm changes
• Ensure visual and messaging consistency across all platforms

Engage With the RSG Community

• Actively engage with commenters, followers, past clients, and Miami locals
• Respond to DMs, spark conversations, and build digital relationships
• Identify warm leads or opportunities emerging within social interactions
• Maintain a positive, consistent, on-brand presence across channels

Execute Quickly with AI + Own the Creative Process

• Use AI tools, like ChatGPT and Perplexity , to increase speed, efficiency, and quality across tasks
• Generate caption variations, brainstorm content ideas, refine scripts, and optimize messaging with AI support
• Integrate AI into production workflows without compromising creativity
• Convert real-time events and opportunities into content quickly
• Balance multiple creative formats simultaneously
• Deliver polished work independently with strong follow-through
• Stay organized, meet deadlines, and thrive in a fast-paced environment

Performance + Goal Tracking

• Track and report weekly content performance across all platforms
• Meet KPI targets set by the marketing department for platform growth, engagement, and lead generation
• Continuously optimize content and strategy based on analytics and audience behavior
• Identify wins, gaps, and opportunities for improvement and present recommendations proactively

WHO YOU ARE:

• Creative, ambitious, and deeply plugged into social media culture
• A visual thinker who sees content opportunities everywhere
• Comfortable filming on iPhone and enthusiastic about learning new tech/equipment
• A sharp storyteller who knows how to hook viewers and keep them watching
• Fast-moving, organized, and detail-oriented
• A proactive idea generator who doesn’t wait to be told what to make
• Someone who understands how content builds brand, trust, and leads
• A team player who thrives in an energetic, collaborative workplace

REQUIREMENTS:

• 1–2 years of hands-on social media marketing or content creation experience
• Proficient in short-form video filming + editing
• Strong caption writing, hooks, messaging, and storytelling ability
• Advanced Canva skills (carousels, thumbnails, graphics)
• Social Media platform knowledge across: Instagram, TikTok, Facebook, LinkedIn, YouTube, Google Business
• Ability to use CapCut Pro, Descript , or similar editing tools
• Comfortable learning new tech tools and equipment
• Experience managing a posting schedule and content calendar
• Understanding of analytics and retention strategies
• Strong community engagement and communication skills

BONUS SKILLS (NOT REQUIRED, BUT A PLUS):

• Experience with long-form content (shooting, editing, scripting, or repurposing)
• Experience using professional camera equipment
• Social media marketing experience in real estate
• Proficiency in platforms like Monday.com, HubSpot, or WordPress
• CapCut advanced editing, VN, Adobe Express, or similar

RECURRING MUST-ATTEND RSG EVENTS:

• Coconut Grove Real Estate Talks (Local; Bi-annual)
• RSG Happy Hours (Select events throughout the year; Local; Recurring)
• RSG Team Meetings (Select events throughout the year; Local; Recurring)
• Tom Ferry Success Summit (Anaheim, California; Annual)

TO APPLY:

Please submit your resume and portfolio showcasing your best work to [email protected]. Applications without a portfolio will not be considered.

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