Job Description

Job Description

Social Media Specialist (Content Strategy, Copywriting & Data-Driven)

(Primary focus: Instagram & TikTok)

We are seeking a creative, strategic, and data-driven Social Media Specialist to lead content ideation, copywriting, and performance optimization for Instagram and TikTok, with opportunities to support additional platforms including YouTube, LinkedIn, Pinterest, and Facebook.

This role focuses on content ideas, storytelling, and copywriting, not hands-on design or video production. You will work closely with our in-house Art / Creative team, providing clear creative direction and ensuring content delivers strong business and brand results.

Content Ideation & Creative Strategy

• Develop platform-native content ideas and storytelling concepts for Instagram and TikTok
• Translate brand goals and campaigns into compelling social content angles and narratives
• Create clear content briefs, hooks, and messaging frameworks for the Art team
• Build repeatable content formats and series based on insights and performance

Copywriting & Messaging

• Write engaging, on-brand copy for social posts, captions, hooks, CTAs, and short scripts
• Adapt tone, structure, and messaging based on platform and audience behavior
• Ensure consistency in brand voice while optimizing copy for engagement and clarity

Instagram & TikTok Channel Ownership

• Own the content strategy, planning, and optimization for Instagram and TikTok
• Stay up to date with platform trends, algorithms, and best practices
• Balance brand storytelling with social-first, trend-relevant execution
• Drive measurable growth in reach, engagement, followers, and key KPIs

Data, Insights & Optimization

• Analyze content performance using native analytics and internal dashboards
• Identify patterns, insights, and opportunities from data
• Use performance insights to refine content ideas, formats, and copy
• Design and evaluate content experiments (e.g. hooks, formats, captions, posting cadence)

Collaboration & Stakeholder Management

• Work closely with Art and Marketing teams
• Provide clear creative direction and actionable feedback
• Align social content with broader brand, campaign, and performance objectives

• 2–5+ years of experience in social media, content strategy, or digital marketing
• Strong expertise in Instagram and TikTok , with a deep understanding of short-form content performance
• Proven ability to generate strong content ideas and write high-performing social copy
• Experience briefing and collaborating with creative or design teams
• Strong analytical skills and comfort working with performance data
• Strong understanding of American culture and social media trends, with the ability to create culturally relevant content for U.S. audiences
• Highly organized, proactive, and comfortable owning content strategy end-to-end

• Experience building content IPs or recurring social series
• Familiarity with social listening, trend forecasting, or audience research
• Experience with YouTube Shorts, Reels, or Pinterest strategy
• Background in brand, growth, or performance marketing
• Ability to speak Mandarin is a plus

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Comprehensive Benefits Package:
• Paid Time Off: Paid holidays and vacation time to ensure you can recharge and maintain a healthy work-life balance.
• Health Coverage: Comprehensive medical, dental, and vision insurance to support your health and well-being.
• 401K Retirement Plan: Secure your future with our 401K retirement plan with employer contributions.
• Immigration Support: We are open to H1B Sponsorship, providing opportunities for qualified candidates to stay and grow within the company.

Additional Info:

Please send your resume to [email protected].

Candidates must be comfortable commuting to Cumming, GA to be considered for this position.

Remote applicants and marketing agencies will not be considered since it is an onsite position.

We kindly request that you do not call or make unscheduled visits regarding this position.

• Principals Only: Recruiters and third-party agencies, please refrain from contacting us. We are not accepting unsolicited services or offers.

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